Yes, SERM (search engine reputation management) can have an impact on domain trust. Search engine reputation management is the practice of actively monitoring, managing, and influencing the online reputation of a business, individual, or brand. It involves the use of SEO techniques, social media management, and other online marketing strategies to improve the visibility of a website and its content in organic search engine results. By using SERM to improve a website's visibility and rank, it can increase the trustworthiness of the domain in the eyes of search engines and potential customers.