Yes, As an SEO expert, I can say that conducting keyword research is an essential aspect of any successful SEO strategy. Keyword research
involves identifying and analyzing the search terms and phrases that people use to find information or products/services online. By understanding the keywords that your target audience is using, you can create relevant content that meets their needs and optimize your website to rank higher in search engine results pages (SERPs).
To conduct keyword research, I would use various tools such as Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer, to name a few. These tools help in identifying the search volume, competition level, and relevance of the keywords.
Once I have identified the relevant keywords, I would use them strategically throughout the website, including in the meta tags, headers, content, and URLs. However, it's crucial to use keywords naturally and not stuff them into the content, as this can negatively impact the user experience and harm your website's ranking.
Overall, keyword research is an ongoing process that helps in understanding the changing needs and behavior of your target audience and optimizing your website accordingly to stay ahead of the competition.